Do you know what SEO is/Search Engine Optimization?
SEO is a short form of Search Engine Optimization. In simple words, SEO is the process of enhancing a website to increase its rank on the first page of search engines like Google, Bing and other search engines. So that when someone searches anything related to your business on Google or other search engines your web site should be shown on the top. If the website is more visible on search engines then you are going to get more traffic for your website and also consumers if you are selling any product or service.
How does SEO work?
Search engines like Bing, Google and other search engines use bots to To discover Website pages and posts Going from site to site and content to content and after discovering search engine sets these web pages to index. For indexes consider a library where a library and put a book in between other books so that you can find it when you are searching for any web page or content.
Why is Search Engine Optimization so important for Digital marketing?
Search Engine Optimization is a tool of digital marketing rather than marketing because it enhances the scope of marketing and increases the Potential reach of users and customers for a brand. When a brand optimizes its web pages or profile on internet or different search engines then it increases chances to get more traffic and customers. An optimized web page or profile shows on the top when a user search any query on search engine. In this way the web page or profile get more traffic and users and when traffic or user increase, the number of purchases goes up and in this way the Search Engine Optimization plays a role in marketing. That's why Search Engine Optimization is important for Digital Marketing and it increases in the number of consumers and users without Paid advertisement.
There are some key factors listed below that must be kept in mind while optimizing the website pages:
- Mobile friendly Website pages
- Content quality or quality of product/service
- Quality and number of inbound links
- off page and on page SEO
- Readability of content
What is on-page SEO?
On page SEO is a technique of Search Engine Optimization which increases the visibility Of website pages and increases traffic by using some keywords which have high search volume on Search Engine Optimization and less competition.
There are different ways to do keyword research to find high search keywords and low competition keywords something like Google ads keyword planner. It helps you to research keywords with high search volume and low competition with high CPC bids.
What is off-page SEO?
Off page SEO is something like promotion. We link our web pages or posts or products in our future blog post or content. It helps us send traffic from new product page or website page to our old website page or product page and it increases the chances of sales and increasing the organic traffic.
Impacts of Search Engine Optimization on Digital Marketing:
There are various impacts of Search Engine Optimization on digital marketing some of them are discussed below:
Enhanced User Experience:
If the webpage loads more quickly it increases the interest of users to stay on the page and reduces the bounce rate. Bounce rate is the time which is recorded when a user enters a web page and leaves the web pages. More the time spent on web pages means the less Bounce rate. Less Bounce rate means the more top app on different search engines and top rank means the more traffic to the web pages or the product page and more traffic or more users means more sales and more income.
Engaging Content
If a website or web page is ranked in search engine on the first page it becomes more engaging because when user such a query and search engine shows them web pages on the first page the user think that the recommended web pages by search engine are more informative and contains best content so it becomes engaging content in this way because the user most often only click the first 7-8 websites to meet his requirements. So if a website or webpage is arranged on the top of the first page by doing Search Engine Optimization it becomes more engaging in this way Search Engine Optimization is useful to create engaging content.
Increase traffic
When a web page is more engaging it means that the more traffic is coming to the website through Search Engines organically and the increase of traffic to any website generates more revenue.
How can you learn Search Engine Optimization?
There are thousands of ways on the Internet to learn Search Engine Optimization one of the best ways are YouTube, Coursera, Alison courses, digiskills.pk These websites teach Search Engine Optimisation to millions of people free of cost. You can explore these websites to learn Search Engine Optimisation. We are linking some Search Engine Optimisation videos to YouTube. Click on it to learn Search Engine Optimisation in a better and knowledgeable way.
